Privacy Policy

MAIN STREET MAX PRIVACY NOTICE — IMPORTANT — PLEASE READ

This website is operated by Main Street Max (“Main Street Max,” “we,” “us,” or “our”). This Privacy Policy (the “Privacy Policy”) describes the information gathering and dissemination practices for the Main Street Max website, electronic services, email newsletters, and related properties (collectively, the “Site”). We provide this policy to help you understand how we treat the information collected and how it is used and shared.

By using this Site and our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms described in this Privacy Policy, please do not provide us with your personal information or interact with the Site.

Please also review our Terms of Use, which govern your use of the Site, and the privacy policies of our third-party advertisers, should you choose to interact with their offers.

This Site Is For United States Use Only

This Site is intended solely for American consumers. We do not represent that any of the materials or services accessible through this Site are available or appropriate for use outside the United States. If you choose to access the Site from outside the United States, you do so at your own risk and are responsible for complying with all applicable laws, rules, and regulations of your jurisdiction. This Privacy Policy is written for residents of the United States and reflects our practices under U.S. federal and state law only.

What Information Is Obtained?

User Provided Information

When you interact with the Site, you may provide us certain information voluntarily. This may include: (a) your name, email address, and zip code when you subscribe to our newsletter or contact us; (b) responses to surveys, polls, or other interactive features; (c) information you provide when you contact us directly; and (d) any information you submit through forms or other contact features on the Site. We collect this information in order to provide you with the content, newsletters, and services described on the Site.

Automatically Collected Information

When you use the Site, we automatically collect certain information from you, such as IP address, browser type, Internet Service Provider (ISP), referring and exit pages, operating system, time stamps, clickstream data, the type of device you use, your device’s unique identifier, and your mobile or desktop operating system. We also track and analyze aggregated, non-identifying usage and traffic statistics from our visitors. This information is logged and used for purposes such as diagnosing technical problems, administering the Site, and improving the user experience.

Cookies and Similar Technologies

Cookies are small data files placed in your browser. We and our partners use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your activity on the Site. The categories we use:

• Strictly necessary cookies: required for the Site to function (security, basic navigation, load balancing). These cannot be disabled.
• Performance and analytics cookies: help us measure traffic and understand how visitors use the Site.
• Functionality cookies: remember your preferences (such as font size, language, region).
• Advertising cookies: used by us and third-party ad partners to deliver ads more relevant to your interests.

Some cookies are set by us (first-party cookies). Others are set by third parties such as Google AdSense, Google Analytics, and other advertising partners (third-party cookies). We use first-party and third-party cookies together to report ad impressions, other uses of ad services, and interactions with ad impressions related to your visit to our Site.

Third-Party Analytics

We may collect certain information via third-party analytics services that may collect your non-sensitive user information. This may include the information you provide us, your session ID, your interest data, and conversion data. These third parties may collect aggregated user data using cookies, web beacons, or other similar technologies on behalf of Main Street Max. This information provides us with tools to calculate the number and frequency of visitors and to understand how you and other users interact with the Site so we can improve your experience.

Google Analytics

We enable Google Analytics to support Display Advertising. We have implemented the following Google Analytics features to support Display Advertising: Remarketing, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. You may opt out of Google Analytics for Display Advertising and customize Google Display Network advertisements by visiting google.com/settings/ads.

• Remarketing with Google Analytics. We use Remarketing with Google Analytics to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. Both ourselves and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to inform, optimize, and serve ads based on your past visits to our website.
• Google Display Network Impression Reporting. Both ourselves and third-party vendors, including Google, use first-party and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our Site.
• Google Analytics Demographics and Interest Reporting. We use data from Google’s interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to match you with the right message and show you advertisements that are more relevant to your interests.

You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

Third-Party Advertising and Google AdSense

Main Street Max participates in advertising programs to support the Site, including Google AdSense. This means third-party companies, including Google, may collect information about your visits to this Site and other websites in order to provide advertisements about goods and services that may interest you. Specifically:

• Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our Site or other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our Site and other sites on the internet.
• Users may opt out of personalized advertising by visiting Google’s Ads Settings at adssettings.google.com.
• Alternatively, users may opt out of a third-party vendor’s use of cookies for personalized advertising by visiting aboutads.info.

We may use other advertising partners in addition to Google. These partners may use their own cookies, web beacons, and similar technologies to collect information about your activity on our Site and across other sites you visit. For more information about how these technologies are used and to opt out, please visit the Network Advertising Initiative at networkadvertising.org/choices or the Digital Advertising Alliance at aboutads.info.

Google Privacy Sandbox and Topics API

As browsers phase out third-party cookies, Google has introduced Privacy Sandbox technologies, including the Topics API, Protected Audience API, and Attribution Reporting API. These tools allow advertisers to deliver relevant ads without using individual cross-site tracking cookies. Our advertising partners may use these technologies on our Site.

You can manage your Privacy Sandbox settings directly in your browser. In Chrome, go to Settings, then Privacy and security, then Ad privacy. You can review and adjust the topics associated with your browser and turn off ad-related Privacy Sandbox features.

Data Providers and Internet-Based Advertising

We may work with data providers and third-party advertisers who may collect web log data from you (including IP address and information about your browser or operating system), place, or recognize a unique cookie on your browser to enable you to receive customized ads, personalized email, or content. Such cookies do not contain personally identifiable information, but reflect de-identified demographic or other data linked to data you voluntarily submitted to us (for example, your email address shared solely in hashed, non-human readable form).

How Is The Collected Information Shared?

We use the information that we collect for several purposes including: to provide our services, send you newsletters or content that you request, contact you regarding new content or promotions, improve the Site, resolve disputes, troubleshoot problems, and enforce our agreements. We limit how we share this information with others. Below is a description of the ways we use and share the information you share with us.

Emails and Newsletters

When subscribing to our newsletter, you will see a disclaimer regarding receiving emails from Main Street Max. You expressly authorize Main Street Max to use your personal information as explained in this Privacy Policy, and you consent to receiving commercial email from us. You can expect to receive content updates, newsletters, and offers we believe may interest you.

We may utilize your email address to recognize you upon your next visit to our website and to send you our newsletter and promotional emails if you provided your email and selected the option to receive it. You can unsubscribe from our emails at any time by clicking the unsubscribe link at the bottom of any email you receive. We will not share your email with anyone else unless explicitly permitted by the terms outlined in this Privacy Policy or with your express consent.

Third-Party Advertisers

We work with third-party advertisers and may share some of your non-personally identifiable information with these advertisers to deliver ads we believe may interest you. You may see any of these third-party advertisers’ ads or offers on the Site. When you click on or interact with a third-party advertiser, your use of that third party’s services is controlled by the privacy policy of that third party, not ours.

Service Providers

We may share information with service providers who help us operate the Site, such as hosting, email delivery, content delivery network, and analytics providers. These providers are bound by confidentiality obligations and may use the information only to perform services for us.

Data Disclosure and Transfer: Legal Obligations

We may share your information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; when we believe disclosure is necessary to investigate, prevent, or take action regarding illegal activity, suspected fraud, or other wrongdoing; to protect and defend the rights, property, or safety of our company, our employees, our website users, or others; or to enforce our website Terms of Use or other agreements or policies. We may also transfer any data we collect in connection with a corporate change such as a merger, our acquisition by another company, or a partial or total sale of our assets (including as part of a bankruptcy proceeding).

What Are My Opt-Out Rights?

Main Street Max values the choices of our users and provides options for you to opt out of certain services and to control the information you have shared with us:

Newsletter

You may unsubscribe by clicking the “Unsubscribe” link in any email you receive from us. You may also unsubscribe by sending an email to privacy@mainstreetmax.com. Please allow up to ten (10) days for us to process your unsubscribe request.

Third-Party Advertising

Our Site includes third-party advertising and links to other websites. We work with third-party advertising networks and advertisers who help deliver these ads to you and who may collect information about your browsing activity over time and across different sites to make this advertising more relevant. Although you may not opt out of receiving online advertisements generally, you may control the collection of data used for targeted advertising. To opt out of these types of ads:

• Network Advertising Initiative: networkadvertising.org/managing/opt_out.asp
• Digital Advertising Alliance: aboutads.info/consumers
• YourAdChoices: youradchoices.com

Please note that if you opt out from third-party behavioral advertising, you will still receive advertisements, but they will not seem as relevant to you and your interests. In addition, if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.

Google Analytics

You may opt out of Google Analytics for Display Advertising and customize Google Display Network advertisements at google.com/settings/ads.

Do Not Track

At this time, when we collect information from you for the purpose of tracking your online activities over time and across third-party websites or online services, we do not respond to “Do Not Track” signals or frameworks requesting an alteration to our online tracking of individual users who visit our Site or use our services. We use the other opt-out mechanisms described above to honor your privacy choices.

State Data Privacy Rights

Some states have enacted data and privacy laws that apply to the residents of those states. These state laws provide specific legal protections and restrict how we use and share your information with others. Below is a list of the state laws in effect at the time this Privacy Policy was updated.

California

If you are a resident of California, California Civil Code Section 1798.83 (“Shine the Light”) permits you to request information regarding the disclosure of your personal information. We may make your personal information available to third parties for their marketing purposes, as described in this Privacy Policy. We maintain the policy of only disclosing such personal information to third parties with your affirmative consent.

The California Consumer Privacy Act (CCPA), along with its amendments through Proposition 24, the California Privacy Rights Act (CPRA), empowers consumers by granting them rights to control their personal information held by businesses. These rights include knowing what information is collected, deleting it, opting out of its sale or sharing, and protection against discrimination for exercising these rights. The CPRA introduces additional rights, such as correcting inaccurate information and limiting the use of sensitive data.

Businesses under the CCPA have responsibilities including responding to consumer requests and providing privacy notices. Penalties range from fines to potential damages for breaches. The CPRA amends the CCPA; it is not a different law.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information.

Colorado

The Colorado Privacy Act grants rights to residents over their data and imposes responsibilities on data controllers. Businesses must comply with notice requirements, obtain consent for certain data processing, conduct data protection assessments, and fulfill data subject access requests. The CPA provides five main consumer rights: opt-out, access, correction, deletion, and data portability. Penalties for violations can be up to $20,000 per offense, enforced by the Colorado Attorney General without a private right of action.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Connecticut

The Connecticut Data Privacy Act (CTDPA), effective July 1, 2023, gives consumers control of their data with rights such as access, correction, and deletion of personal data, as well as the ability to opt out of data sale and processing. Sensitive data, such as racial, health, and genetic information, requires express opt-in consent. The Connecticut Attorney General enforces the CTDPA, which carries fines of up to $5,000 per infraction. Beginning in 2025, companies must provide consumers with a uniform opt-out method for targeted advertising and data sale.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Delaware

The Delaware Personal Data Privacy Act (DPDPA), effective January 1, 2025, gives Delaware residents rights over their personal information. Businesses must limit the collection of personal data to what is reasonably necessary, obtain consent before processing sensitive personal data, and provide clear privacy notices. The Delaware Department of Justice enforces the law, and it does not provide a private right of action.

What are your rights? To know if your personal information is being processed; to access, correct, or delete your personal information; to receive a copy of your data; and to opt out of the sale of personal information, targeted advertising, and certain profiling activities.

Indiana

The Indiana Consumer Data Protection Act (ICDPA), effective January 1, 2026, provides Indiana residents with rights to control how their personal information is collected and used by businesses. The law requires consent for processing sensitive personal data and requires businesses to provide clear privacy policies. The Indiana Attorney General enforces the law, and it does not include a private right of action.

What are your rights? To know whether your personal information is being processed; to access, correct, or delete your personal information; to receive a copy of your data; to opt out of the sale of personal information, targeted advertising, and profiling; and to appeal a business’s decision regarding your privacy rights request.

Iowa

Iowa’s data privacy law, effective January 1, 2025, gives consumers greater control over their personal information held by companies. Businesses must inform consumers about how their data is collected, used, and shared. The law limits the sale of personal data without consent. Certain entities such as nonprofits and smaller businesses may be exempt from some provisions. The law does not grant a private right of action.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Kentucky

The Kentucky Consumer Data Protection Act (KCDPA), effective January 1, 2026, provides Kentucky residents with rights regarding their personal information and imposes obligations on businesses that collect or process such information. Businesses must obtain consent before processing sensitive personal data and provide clear, accessible privacy notices. The Kentucky Attorney General enforces the law, and there is no private right of action. The law includes a mandatory 30-day cure period.

What are your rights? To know whether your personal information is being processed; to access, correct, or delete your personal information; to receive a copy of your data; and to opt out of the sale of personal information and targeted advertising.

Maryland

The Maryland Online Data Privacy Act (MODPA), effective October 1, 2025, strengthens consumer privacy rights and establishes strict standards for how businesses collect, use, and share personal information. The law emphasizes data minimization and prohibits the sale of sensitive data, including health, biometric, and precise geolocation information. It also provides enhanced protections for minors and prohibits discriminatory data processing practices.

What are your rights? To access, delete, and correct your personal data; to obtain a portable copy of your information; and to opt out of the sale of personal data, targeted advertising, and certain automated decision-making or profiling activities.

Minnesota

The Minnesota Consumer Data Privacy Act (MCDPA) strengthens consumer privacy rights and data protection practices. It applies to businesses operating in Minnesota or targeting its residents that meet certain data thresholds. The MCDPA requires businesses to be transparent about data use, conduct data protection assessments, and implement safeguards for handling personal and sensitive information. The Minnesota Attorney General enforces the law.

What are your rights? To access, delete, and correct your personal data; to obtain a portable copy of your information; to opt out of the sale of data, targeted advertising, and certain types of profiling; and to question decisions made through automated profiling, including requesting an explanation of how the decision was made.

Montana

The Montana Consumer Data Privacy Act applies to companies doing business in Montana or selling to Montana residents that handle significant volumes of personal data. Companies must explain in a privacy policy how they use personal data, give people an easy way to contact them about privacy concerns, and may not sell sensitive personal information without permission. The Montana Attorney General enforces the law.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Nebraska

The Nebraska Data Privacy Act (NEDPA), effective January 1, 2025, provides Nebraska residents with rights over their personal data. Businesses are required to provide clear privacy notices, secure consumer consent for processing sensitive data, and implement reasonable data security measures. The Act does not grant a private right of action; enforcement is handled by the Nebraska Attorney General.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Nevada

Nevada’s privacy law, the Nevada Privacy of Information Collected on the Internet from Consumers Act (NPICICA), regulates how websites and online service providers collect and handle personal information of Nevada residents. Operators of commercial websites and online services must post a clear and conspicuous privacy notice. This notice must inform consumers about what personal information is being collected, how it will be used, and whether it will be sold or shared with third parties.

What are your rights? To opt out of the sale or sharing of your information. However, we do not sell personal information.

New Hampshire

New Hampshire’s data privacy law, effective January 1, 2025, protects your personal information and ensures businesses handle it responsibly. Companies must safeguard sensitive data by implementing reasonable security measures to prevent unauthorized access. If a data breach occurs, businesses are required to notify you promptly. In certain cases, you have the right to opt out of having your personal information sold or shared with third parties.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

New Jersey

The New Jersey Data Privacy Act (NJDPA), effective January 15, 2025, provides residents with control over their personal information. Businesses must obtain consent before processing sensitive data and provide transparent privacy notices. By July 15, 2025, businesses must comply with universal opt-out systems. The New Jersey Attorney General enforces the law, and it does not grant a private right of action.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Oregon

The Oregon Consumer Data Privacy Act (OCDPA), effective July 1, 2024, governs how companies use and protect your personal information. The OCDPA applies to businesses operating in Oregon or offering products or services to Oregon residents. Consumers can ask businesses to show them the personal data collected, correct it if it’s wrong, delete it, or get a copy of it. Parents or guardians can also do this for their children.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

For Oregon consumers, you may submit your privacy requests via email to: privacy@mainstreetmax.com. Please include a valid government-issued ID, your full name, and your address. The information provided must match our records in order for us to process your request.

Rhode Island

The Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA), effective January 1, 2026, gives Rhode Island residents rights over how their personal information is collected and used. Businesses must provide transparent privacy notices, follow data-minimization principles, and obtain consent before processing sensitive personal data. The Rhode Island Attorney General enforces the law.

What are your rights? To know whether your personal information is being processed; to access, correct, or delete your personal information; to receive a copy of your data; and to opt out of the sale of personal information and targeted advertising.

Tennessee

The Tennessee Information Protection Act (TIPA), effective July 1, 2025, grants residents key rights over their personal data. It applies to businesses operating in or targeting Tennessee that meet specific data processing thresholds. The law requires businesses to maintain reasonable security measures, provide transparent privacy notices, conduct data protection assessments for high-risk processing, and have proper contracts with data processors. TIPA is enforced by the state Attorney General with a 60-day cure period and no private right of action.

What are your rights? To access, correct, delete, and obtain a copy of your personal data, as well as opt out of targeted advertising, data sales, and profiling.

Texas

The Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024, governs how companies handle people’s personal information in Texas. The TDPSA applies to almost any business in Texas or selling to Texans that handles personal data. Personal data includes obvious information like names and addresses as well as online usernames or other data that could identify a person. Companies must be transparent about how they use personal data and must protect it from misuse.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Utah

The Utah Consumer Privacy Act (UCPA), effective December 31, 2023, makes Utah the fourth state with comprehensive consumer privacy legislation. Its scope covers entities meeting specific revenue thresholds and processing data of a certain number of consumers. The Act focuses on access, deletion, data portability, and opting out of specific processing. It grants exemptions to various entities, with narrow enforcement and no private right of action.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

Vermont

In the absence of a specific statewide privacy law, Vermont residents are protected by the Health Insurance Portability and Accountability Act (HIPAA) for healthcare-related privacy and the Children’s Online Privacy Protection Act (COPPA) for the online privacy of children under 13. Vermont also has data breach notification laws that require companies to notify individuals and the Vermont Attorney General’s office in the event of a data breach.

What are your rights? To opt out of the sale or sharing of your information. However, we do not sell personal information.

Virginia

The Virginia Consumer Data Protection Act (VCDPA), effective January 1, 2023, enhances consumer protection in the digital space. It introduces broad privacy rights, defines personal information comprehensively, and sets data protection standards. The VCDPA applies to businesses operating in Virginia or targeting its residents that handle personal data of a certain volume or derive a significant portion of revenue from such data. Enforcement is by the Virginia Attorney General with fines reaching up to $7,500 per violation.

What are your rights? To access, delete, and correct your data; to obtain a copy of your information; and to opt out of the sale or sharing of your information and targeted advertising.

How to Submit a Privacy Rights Request

If you want to submit a request to exercise any of the privacy rights described above, please send your request in writing to:

Main Street Max

Attn: Privacy Department

Email: privacy@mainstreetmax.com

We will respond to verifiable requests within the time frame required by your state’s law. We may need to verify your identity before fulfilling your request. You may designate an authorized agent to make a request on your behalf. We may require the agent to provide proof of your written authorization and to verify your identity directly with us.

Data Retention Policy

We will retain User Provided data for as long as you use the Site and for a reasonable time thereafter. If you would like to access, update, or delete User Provided Data that you have provided via the Site, please contact us at privacy@mainstreetmax.com and we will respond in a reasonable time. Before we are able to provide you with any information, correct any inaccuracies, or delete any information, we may ask you to verify your identity. Please note that some User Provided Data may be required in order for the Site to function properly, and we may be required to retain certain information by law.

Security

We take reasonable and appropriate measures to help prevent the loss, misuse, and alteration of your information by carefully limiting access to the database in which your personal information is stored. Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect, and we cannot promise, and you should not expect, that your information will be secure in all circumstances.

Children

Main Street Max is intended for adults age 18 and over, and primarily directed at an audience age 55 and over. The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently received personally identifiable information from someone under the age of 13, we will delete such information from our records promptly. If you believe a child has provided personal information to us, please contact us at privacy@mainstreetmax.com.

Links to Other Sites

Our Site may contain links to other sites whose information practices may be different than ours. We do not have control over the information that is submitted to, or collected by, these third parties. You should consult the privacy policy of these other sites to learn how your privacy is protected.

Your Consent

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your personal information or interact with the Site. Your assent to these practices is essential for us to continue operating this website, including the services it provides. Similarly, we need you to provide accurate personal information so that you can be contacted and receive the information you request. You can opt out and decide not to provide the requested personal information; however, by doing so, you may not receive the information or service you are requesting.

Changes to Privacy Policy

We may make modifications to this Privacy Policy from time to time. If we make any material changes, we will notify you of such changes by posting the new policy on the Site or by sending you an email. If you continue to use the Site after modifications, your continued use will constitute acceptance of the changes, and you agree to be bound by the revised Privacy Policy. Review this Privacy Policy regularly so that you can stay informed of our practices, as they may change in the future.

Contact Us

To reach the owner of this website, contact:

Main Street Max

Email: privacy@mainstreetmax.com

Website: mainstreetmax.com

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